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As part of the company's strategy for improving the culture of beer drinking in the Czech Republic, Pivovary Staropramen a. s. is building its own network of Staropramen branded restaurants and pubs, operated through franchises. First launched in 1998, this project currently includes 26 branded restaurants in the Czech Republic and 3 in Slovakia.
Branded pubs offer their customers premium gastronomic services with a wide variety of high-quality beers, all from the Pivovary Staropramen portfolio, all in a pleasant and modern environment. Staropramen branded pubs are operated on a franchising basis. The realisation of the selected concept is always evaluated first and foremost by attractiveness of the chosen locality, character of the pub space, and the estimated remodelling costs. Staropramen provides its partner operators primarily know-how and high-quality backing. Prior to opening, each Staropramen branded pub is carefully tested to ensure that the quality of pub services is fully up to standard.
Potrefená husa restaurants are modern beer bars, popular mainly among the younger and middle generations. They offer a wide variety of draught and bottled beers, both Czech and import brands.
Potrefená husa Sportovka is a sports bar with well-treated beer, traditional cuisine and the possibility to watch sports on big-screen TV, play pool and darts. Sportovka pubs can be found in Prague, Most, Pardubice, Mladá Boleslav and Jablonec nad Nisou.
Potrefená husa Beerpoint is a new Staropramen branded pub concept, which was specially develeped for shopping centers in large cities. It represents a new style of beer bar with elements that reflex modern lifestyles. Beerpoint’s objective is to showcase the portfolio of beer brands produced by Pivovary Staropramen. Beerpoint also provides added value by combining on-trade and off-trade services in a single venue.
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