Pivovary Staropramen - homepage


Home:    Press centre   Basic press kit

Brand portfolio

Brand Portfolio

Pivovary Staropramen offers its customers and consumers the broadest and most varied portfolio of brands in the entire Czech Republic . The core of the company's brand portfolio consists of the brands Staropramen, Braník, Ostravar, Velvet and Kelt. This broad offering is supplemented by Belgian beers from the portfolio of Anheuser-Busch InBev, the majority owner of Pivovary Staropramen. These include mainly Stella Artois , Hoegaarden, Leffe, Belle-Vue Kriek and Beck’s.

Thanks to its refreshing taste, STAROPRAMEN PALE is one of the best-selling Czech beers. STAROPRAMEN GRANÁT (Garnet) is brewed using the original 1884 recipe, in which pale and specialty malts are mixed in a "sprinkling" process, giving the lager its typical garnet color, gently bitter taste, and full-bodied, hoppy aroma. The Staropramen portfolio is rounded out by STAROPRAMEN LAGER ans STAROPRAMEN DARK. Last but not least, is STAROPRAMEN NEALKO, named one of the best non-alcoholic beers in the Czech market in an independent test conducted by the MF Dnes daily newspaper. In January 2007 STAROPRAMEN D BEER extended the line of Staropramen brand. It is a beer with a reduced sugar content. As a result, it is suitable for diabetics and people with digestion problems. It has an alcohol content of 4 %.

BRANÍK

Braník is a typical Czech beer with a very refreshing taste, natural bite and the clean scent of hops. Its tradition goes back to 1899. The Braník brand gives consumers a high-quality beer at a good price. Two types are sold: Braník Pale and Braník Lager.

OSTRAVAR

A strong North-Moravian brand dating back to 1987. This is a beer produced using the traditional technology of lower fermentation. The beer has a distinctive stronger bite and a full body with a medium-bitter aftertaste. Three types of Ostravar are brewed: Ostravar Originál, the pale lager Ostravar Premium, and Ostravar Bazal.

VELVET

An original beer with an alcohol content of 5.3 %, characterised by a pleasantly bitter velvet flavour and a golden-brown colour. Its magic consists of a unique combination of three malts, processed according to an original method, and an unmistakable cascade effect.

VRATISLAV

Vratislav Premium pale lager is a traditional Czech beer with a well rounded, rather full and slightly bitter flavour appreciated by beer experts since 1872.

MĚŠAN

M칝an is a good quality traditional Czech beer aimed at the broadest consumer group. This brand offers Sládkův M칝an in the light-beer category, along with M칝an Triumf light draught ale, which leaves a subtle feeling of refreshing bitterness on your tongue.


Portfolio of Anheuser-Busch InBev brands available in the Czech Republic :

STELLA ARTOIS

An elegant and cultivated lager with an alcohol content of 5.1 % brewed in Belgium from top quality ingredients and based on experience stretching back to 1366. A lager with a distinctive flavour, bite and bitterness, which differentiates it from other lagers in the global market. A beer for real experts – that’s Stella Artois .

STELLA ARTOIS NA

The low-alcohol version of the Stella Artois brand has a maximum alcohol content of 0.5 %. Thanks to its balanced flavour and elegant, embossed bottle, it is a premium addition to the popular lager.

HOEGAARDEN WHITE

An exceptionally refreshing wheat beer with an alcohol content of 5 %, brewed in the village of Hoegaarden , Belgium , since 1445. Its sweet-and-sour yet spicy flavour, so much different from today’s lagers, keeps gaining in popularity. Hoegaarden is made without filtration by being naturally matured in barrels and bottles.

LEFFE BRUIN

An upper-fermented special dark beer with an alcohol content of 6.8 %, or a dark version of Leffe, significantly more bitter than Leffe Blond. It is the roasted malt that gives the beer its distinctive dark-brown colour, full spicy flavour and caramel aroma.