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Franchising

Pivovary Staropramen a.s. is working with its partners to build a chain of Staropramen Potrefená husa branded restaurants based on franchising.

We have prepared various restaurant concepts for the chain: Potrefená husa Restaurant, Potrefená husa Sport Bar and Potrefená husa Beerpoint. 

We evaluate the realisation of the selected concept first and foremost in terms of the attractiveness of the chosen locality, character of the pub space, and the estimated remodelling costs. The principal objective of the branded pubs is to showcase well-treated Staropramen beer in the context of providing first-class services in an attractive environment, improving the culture of beer drinking and the qualitative level of gastronomy in general.

If you are interested in co-operating with Pivovary Staropramen on a franchise basis, please read the realisation guide and our basic survey. Here you can view a series of fotos documenting the establishment of a Potrefená husa restaurant.

Pivovary Staropramen a. s. have a number of years of experience in operating their own restaurants. We offer consulting and advice not just to our franchising partners, but also to anyone who plans to open their own restaurant and needs professional advice in selecting a location, in remodelling, furnishing the restaurant and in effective and verifiable restaurant management. For more information on our services, see our offer of professional consulting.